What subscription price gives me a 70% margin?
Need to find the subscription price for a 70% margin after AI costs? Underprice and every heavy user erodes your margin; overprice and you lose the sale. This page helps SaaS founders setting a plan price find the number that covers AI costs and still leaves the margin you want.
Start here: Per-Seat AI Pricing Calculator
Results update automatically as you type.
- AI cost / seat
- $0.2925
- Price / seat
- $30.00
- Margin / seat
- $29.71
- Total revenue
- $3,000.00
- Total AI cost
- $29.25
- Gross profit
- $2,970.75
Then: Gross Margin Per Request Calculator
Results update automatically as you type.
- Revenue / request
- $0.1000
- AI cost / request
- $0.000585
- Margin / request
- $0.0994
- Gross margin
- 99.4%
Why this isn't trivial
The part people underestimate: the price for a target margin moves with per-user AI usage, so the same plan can hit or miss 70% depending on engagement. In practice the biggest savings come from setting usage expectations per tier so the margin holds, so it is worth modelling before you commit.
How it's calculated
We estimate this by dividing your per-user AI cost by (1 minus the target margin) to get the minimum price. Every figure uses the current provider prices baked into the site (reviewed daily), and you can override any input to match your own assumptions.
Frequently asked questions
What if a user's usage spikes?+
Margin drops; consider fair-use limits or a usage-based add-on.
Is 70% realistic with AI costs?+
Often yes at typical usage; the calculator shows the price required for your numbers.
Are these prices up to date?+
Yes. The model prices behind this calculator are refreshed and reviewed daily, so your estimate reflects current provider rates rather than a stale snapshot.
Related
Estimates for planning. Pricing data last reviewed 28 July 2026.