What's the right price for an AI API I resell?
For teams reselling AI as an API, the question "Price an AI API that you resell?" decides whether the feature makes money. This calculator connects usage, cost and price so you can set a number that protects your unit economics.
Start here: AI API Markup & Pricing Calculator
Results update automatically as you type.
- API cost / request
- $0.0200
- Markup
- 300.0%
- Your price / request
- $0.0800
- Gross margin / request
- $0.0600
- Monthly gross profit
- $6,000.00
Then: Tokens Per Dollar Calculator
Results update automatically as you type.
- Input tokens / $1
- 800,000
- Output tokens / $1
- 100,000
- Input tokens for $10
- 8,000,000
- Output tokens for $10
- 1,000,000
Why this isn't trivial
The part people underestimate: you carry the provider's price risk plus support and infra, so your resale price needs margin above raw token cost. In practice the biggest savings come from pricing per token above blended cost with a volatility buffer, so it is worth modelling before you commit.
How it's calculated
We estimate this by marking up your blended token cost to cover overhead, support and margin. Every figure uses the current provider prices baked into the site (reviewed daily), and you can override any input to match your own assumptions.
Frequently asked questions
How much above cost should I price?+
Enough to cover support, infra and volatility, not just the token delta.
Per-token or tiered?+
Per-token mirrors your cost; tiers simplify buying — many offer both.
Are these prices up to date?+
Yes. The model prices behind this calculator are refreshed and reviewed daily, so your estimate reflects current provider rates rather than a stale snapshot.
Related
Estimates for planning. Pricing data last reviewed 28 July 2026.