AI SDR / Outreach ROI Calculator

Estimate net revenue from AI-generated sales outreach.

Quick answer

With the default inputs, $99,995.95/month net — 50 deals from 10,000 emails. Enter your own numbers below to recompute instantly; the full step-by-step math is shown under the worked example.

Model

Emails per month

Reply rate(%)

Reply-to-deal rate(%)

Revenue per deal($)

Results update automatically as you type.

Result

$99,995.95/month net

50 deals from 10,000 emails

AI generation cost: $4.05
Deals closed: 50
Revenue: $100,000.00
Net / month: $99,995.95

Model the ROI of AI-drafted sales outreach: enter email volume, reply and close rates, and revenue per deal to see net monthly return after AI costs.

How this is calculated

We chain the funnel: replies = emails × reply rate, deals = replies × reply-to-deal rate, revenue = deals × revenue per deal. AI cost = emails × tokens per email × your model's per-token rates. Net monthly return = revenue − AI cost. Because generation cost is tiny next to deal value, the result is dominated by your reply and close rates.

Is this a good result? What to do next

The economics almost always look positive because a single closed deal dwarfs the cost of drafting thousands of emails — which is exactly why the conversion rates, not the AI cost, decide reality. Use your own measured reply and close rates; optimistic assumptions here are the difference between a great and a break-even program.

Typical planning ranges

Cold-outreach reply rate: ~1–5%
Reply-to-deal rate: ~5–15% (varies widely)
AI drafting cost per email: fractions of a cent

Ranges are typical planning figures to sanity-check your result, not authoritative benchmarks. Your numbers will vary with use case, volume, and vendor.

How to improve this number

Improve targeting and personalisation to lift reply rate — the biggest driver.
Tighten qualification so replies convert to deals more often.
Keep drafting cheap with a mini model; spend the savings on list quality.

Common mistakes

Plugging in aspirational reply/close rates instead of measured ones.
Ignoring deliverability, compliance (CAN-SPAM, GDPR) and domain-reputation risk.
Treating volume as free — over-sending damages sender reputation and rates.